The Long Tail: How Endless Choice is Creating Unlimited Demand is an examination of the phenomenon of "The Long Tail", where low-volume products not stocked on shelves in traditional retail outlets still add up to large sales numbers when they are easily accessible online. (That link is one I pulled up via the iGoogle book search, but I think I would prefer LibraryThing as it seems more personalised).
This is the business model behind outlets such as Amazon and the iTunes store, who can potentially carry every book or song ever published.
Of course, I was able to borrow it in hard copy from the library, but it very appropriate as part of the Web 2.0 experience.
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